By Ricardo Labuto Gondim

My suggestions take in consideration two audiences: one already familiarized and the young audience. And the requirement to work marketing's strategies for concerts live and recordings simultaneously: today, one not exists without other. Like a ring.

SUGGESTIONS FOR THE FAMILIARIZED AUDIENCE,

that many times prefers the recordings rather than the expensive live concerts (but can to form the new public):

1. There are many ways to record and process the sound. Some CDs could be doubled, with different versions of the same recording (digital x analogical [like sound of tubes]; clear x strong; stereo x multiple channels). A good idea would be offering a version with ALL THE CHANNELS of the original recording NOT MIXED. On a PC the listener would make his own version, becoming a producer or a conductor. This is the dream of many audiophiles.

2. Adding value introducing interactive material in doubles editions, with audio CD and CD-ROM or DVD. For example: a Brucknerˇ¦s CD with a informal "making of" of the recordings sessions on DVD, the work guide and biographies of composer and interpreters.

3. Rescuing the old tradition of recording rehearsal.

4. Choosing difficult piece of a specific work and repeat it (on a CD track) with the gradual insert of instruments layers. With no comments, no didactic texts. Just music.

TO ATRACT YOUNG PEOPLE TO THE CONCERT HALLS

5. The concert placards are nothing else but lists of names that young audience doesn't know. I suggest that a impacting graphic material be produced -- as in the cinema -- exploring the subjective values of the programs. For example: for a Mahler's symphony, the image of a great cosmic explosion.

6. For this "image generation", introducing visual elements on the stage, such as light effects and films, videos and slides projections. Or the projections of videos at graphic random, like the Windows Media Player (in this case, there would be sound "capture" in the moment of the concert exclusively for the graphic generator).

7. Mix orchestra musicians with the public, annexing stage and audience.

TO INVITE THE YOUNGSTER TO CONSUME CLASSIC MUSIC ON CD AND DVD and, with aftermath, go beyond to listen live concerts.

8. Changing the layout of CD boxes (packages) creating more daring designs. Not even the rock industry explored this alternative.

9. Producing videoclips of "swift" classics or highlights of long works, like Ken Russel did with "The Planets". Take the classic works to MTV.

10. Recording famous works having popular musicians as interpreters. For example, Strauss's Four Last Songs by Madonna. I wouldn't buy it, but I know who will.

11.Mix, on the same CD or DVD, classic and pop music recordings based on a theme, destroying the barriers between musical styles. Example: "Storm", with Led Zeppelin, Tchaikovsky, Iron Maiden, Beethoven, etc.

12. Reprocess recordings producing unreal effects -- but with high impact ones - - on multichannels.